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Paid Media
e.l.f.. beauty PR 564 · Comp Exam ✦ Paid Media Fresh Face Campaign — 2026 When did“put-together”become suchhard work? The “Fresh Face” campaign targets Gen Z and younger Millennial consumers (ages 18–28) who are digital natives, skin-care-first, and trend-conscious yet fiercely value-driven. Psychologically, this demographic is experiencing acute filter fatigue and beauty-standard burnout. They reject…